Escape the Enemy Base
NETFLIX: BARD OF BLOOD LAUNCH
Brand Experience
Mumbai
2019
AGENCY: JACK MORTON
MY ROLE: CREATIVE,
Creative concept, art direction, crafting experience touch-points & design deliverables
CONTEXT
Create memorable brand awareness and generate earned media for Netflix India.
OBJECTIVE
Create buzz and excitement around the upcoming Netflix show- Bard of Blood through a press launch in Mumbai.
🎥 A big segment of Indian audience (2019), still prefers to watch action content in an immersive theatre.
PROBLEM
🎥 Disrupting a traditional press launch to create a thrilling experience to drive title demand.
OPPORTUNITY
💪🏾 Indian audience enjoys action heroes fighting for what’s right, they aspire to be the hero themselves.
TARGET INSIGHT
THE IDEA
Escape the Enemy Base
Influencers and fans become heroes as they find themselves escaping an action-packed escape room.
EXPERIENCE
A transport helicopter crashed in the middle of the desert at a secret enemy base, press (and the public) had to escape the army camps.
The press went through high-octane activities which took place inside Bard of Blood-themed escape rooms at Phoenix Mall. The press was timed each step of the way, they had to escape the enemy base and reach the press conference on time with the help of instructions given by the cast members.
The high adrenaline experiences included evading lasers, shooting enemies, and solving codes. Over the following days, the public repeated the experience. There were enticing photo opportunities, leaderboards generated on the basis of timing and dexterity, and exclusive swag incentivising the audience.
