Experience Soul Electrified
PORSCHE: TAYCAN LAUNCH
Brand Experience
Singapore
2019
AGENCY: JACK MORTON
MY ROLE: CREATIVE,
Creative concept, crafting experience touch-points & design deliverables
CONTEXT
Porsche is launching its first fully electric model – the Taycan with a newfound partnership with Star Wars.
OBJECTIVE
Porsche Asia Pacific wants to create an impactful event in Singapore to announce the Taycan capitalising on the brand’s global partnership with Star Wars.
🛸 Harness cutting-edge technology to create an eelctrifying experience.
OPPORTUNITY
🎢 People don’t want to hear about a car’s features, they want to experience it.
INSIGHT
THE IDEA
Experience Soul Electrified
Bringing alive the spirit of Taycan, feature by feature through electrifying experiences.
EXPERIENCE
A one of a kind drone show bringing to life the spirit of the all-new electric car, Taycan. The car was then escorted by stormtroopers and revealed to the audience.
Guests entered the spaceport, which was the arrival point for the next generation of mobility, full of futuristic experiences and travelers of all kinds coming and going.
The dressing of the space was crafted to highlight STAR WARS and Porsche coming together seamlessly. The space was set in Soul (red) and Electrified (blue) zones, both zones had linking experiences bringing out the characteristics of Porsche as a brand. Guests helped power up the launch spectacle by interacting with Soul Electrifying experiences in the space.
