U R Yummy
BRAND DESIGN
Branding & Socials
Milan
2022
UNIVERSITY: NABA, MILAN
MY ROLE: CREATIVE STRATEGST & ART DIRECTOR
Identifying problems, opportunities, strategic direction, target study, ideation, experience touchpoints
OBJECTIVE
Pick an industry and identify a gap in the market to create a new product that is differentiated and unique.
CONTEXT
Building a new product and strategy in a naturally saturated market is challenging in times today.
MARKET GAP
🫶🏼 Chocolate and self-care market are both booming , yet there is no self-care focussed chocolate brand.
🥒 Using a chocolate brand and its packaging as a mental health advocate, promoting self care.
OPPORTUNITY
INSIGHT
🍫 While chocolates are consumed to feel good, there is often a guilt attached to consuming chocolates.
THE IDEA
U R Yummy
Chocolates focussed on the sole intention of making you feel good on the inside, a self-care centric chocolate brand.
GOLDEN CIRCLE
Why
To eliminate guilt from the act of eating chocolates, starting a conversation about good self care habits.
How
By using our brand, campaigns and packaging as a storytelling medium.
What
A high quality organic, guilt-free chocolate experience with self-care focussed prompts.
EXPERIENCE TOUCHPOINTS
PRESENTATION
